Why I like to use inspiration boards in my concepts.
The best way to understand a client, his vision and the atmosphere he/she is going for is by creating first impression boards with different suggestions of textures, furniture, lighting etc. With inspiration boards we present initial ideas. These ideas should represent a translation of the client's verbal wishes in an image. It serves as a tool to break down any possible language barriers and abolish any misunderstandings from the get go. Thoughts, feelings and ideas are collected in one place to form a clear idea and from there on we can systematically continue to build on these initial boards without getting into any doubts or confusions.
"A picture is worth a thousand words" is the perfect proverb in this context.